展会简介
展会背景
青岛，有着百年西方文化的根，
青岛，有着最具创新竞争力的港口，
青岛，有着GDP问鼎江北市场的经济实力，
青岛，有实力品牌，有产业根基，更具有激活东北亚葡酒市场的潜能。
青岛，是一座能引领北方葡酒消费的时尚之城。
青岛，是一座能释放世界葡酒魅力的风情之城。
青岛，是一座能促进全球葡酒贸易的品牌之城。
青岛，是奥帆赛的青岛，是上合峰会的青岛，更会是东北亚葡酒贸易中心的青岛。
青岛国际葡萄酒博览会将会为东北亚葡酒从业者搭建“彰显葡酒魅力，促进产业升级”的贸易平台，以青岛葡酒会为主，东北亚巡回路演为辅，精耕细作，跨界融合，提升北方葡酒的品质，加强葡酒行业规范，激活北方葡酒市场潜力。
Expo Background：
Qingdao, with a century of Western cultural roots,
Qingdao has the most innovative and competitive port.
Qingdao has the GDP to the Jiangbei market economic strength,
Qingdao has the effective brand, has the industrial Foundation, has the grape wine potency of activating northeast Asian grape wine market,
Qingdao is a fashionable city that can lead the northern wine consumption.
Qingdao is a city that can release the charm of the world's wine-grape style.
Qingdao is a city which can promote the global wine trade.
Qingdao is the sailing city, which has held the SCO, it will be the northeast Asian Wine Trade Center.
Qingdao wine International Exposition will build the trading platform for the Northeast wine practitioners. With the topic "demonstrate the grape wine charm, promotes the industry upgrade" Qingdao grape wine expo as the main, the Northeast Asia Tour Road Performance as aids, this trading platform will play a major role in increasing the quality of the northern grape wine ,strengthening the standard of the wine industry, accelerating the potential of the wine consumption market.
展会时间 Expo Time：
2018年11月18日-20日 November 18-20th, 2018
展会地点 Expo Venue：
青岛会展中心（暂定） QingDao Covention Centre（provisional）
主办单位 Sponsors：
青岛市人民** QingDao Municipal People’s Government
协办单位 Supporters：
中国酒类流通协会 China National Association For Liquor Circulation
承办单位 Organizers：
青岛市贸促会 CCPIT,Qingdao Sub-Council
运营单位 Operator：
青岛金诺国际会展有限公司 Qingdao Jinnoc International Expo Co., Ltd
媒体支持
新华网、百度、搜狗、360、新浪网、搜狐网、网易网、腾讯网、雅虎网、人民网、TOM 网、中国经济网、凤凰网、中华网、光明网、中国酒业新闻网、中国葡萄酒信息网、中国食品网、中国酿酒网、中国糖酒网、食品伙伴网、酒一搜、酒媒网、佳酿网、食品产业网、食品展会大全网、昊图食品网、第一展会网、乐酒客、进口食品网、洋酒频道、中华名酒招商网、酒业新资源、食品新资源、云同盟、《华夏酒报》、《中国酒业》、《wine葡萄酒》、《亚洲葡萄酒指南》、《中外葡萄与葡萄酒》、《糖酒特刊》、山东电视台、青岛交通电台、半岛都市报、青岛日报等。
Media Support：
Xinhua, Baidu, Sogou, 360, Sina, Sohu, Netease, Tencent, Yahoo, People, TOM, China Economic net, Ifeng, Chinese net, Guangming online,cnwinenews,China wine online, CNfood,ZGNJ,Tangjiu,Foodmate,Winesou,winemedias,Jianiang,Foodqs,FoodEx360,Hotofood,Onezh,Lookvin、Importfood、Importwine、19888、Jiu160、SP160、Yun Tong Meng、《Chinawinenews》、《China Alcoholic Drinks Industry 》、《WINE》、《Asianwinereview》、《SINO-OVERSEAS GRAPEVINE &WINE》、《Food&Beverage specia issue Magazine》、Shandong TV, FM897, Bandao Daily, Qingdao daily, etc.
宣传推广：
渠道建立：建立和完善青岛国际葡萄酒博览会的官网、微官网、网上订购平台、网上商城、微信营销、社群营销、微博等一系列招展的渠道和手段，扩大展会的关注度。
数据运营：金诺已积累15万行业数据，100万跨行采购数据，通过一对一邀请、呼叫、短信、传真、邮件、微信、资料邮寄、登门拜访等手段和渠道集中推送展会信息，邀请采购商到场，引起国际国内葡萄酒全产业链的广泛关注。
宣传方式：
投放AD7广告；
扩大用户社群营销的运营；
与国际国内200多个行业网站和媒体深度合作；
与新华网、今日头条、腾讯、搜狐、网易等开展国际国内合作宣传；
加大投票、加粉的推广活动，利用粉丝进行病毒式营销和展品信息推送；
策划葡萄酒互联网的路演活动，线上线下整体推广。
利用杂志、参加同行业展会或论坛，筹划备受行业关注的展会活动，提升宣传力度，加强展会现场的效果。
Publicity and Promotion:
Channel Establishment: Set up and improve the Qingdao International Wine Expo Official website, micro official website, online ordering platform, Online mall, wechat marketing, group marketing, weibo etc to expand the exhibition's attention.
Data operations: Jinnoc have more than 150,000 of industry data, 1 million procurement data, through one-to-one invitation, call, SMS, fax, mail, letter, information mailing, door-to-door visits and others to focus on the exhibition information, inviting buyers to the expo.
Publicity Plan:
Put AD7 advertising;
Expand the operation of user community marketing;
Cooperate with more than 200 international and domestic industry sites and media
Work with Xinhua, Toutiao, Tencent, Sohu, NetEase and other international and domestic media.
Increase the voting, fans promotional activities, using fans for viral marketing and push exhibits information.
Planning Wine roadshow activities, online and off line promotion.
Using magazines to participate in the same trade exhibitions or forums, plan and prepare the expo activities to enhance publicity efforts to the results of the exhibition site.
同期活动Concurrent activities:：
**班：法国波尔多、意大利托斯卡纳、南澳、葡萄牙绿酒等
品鉴会：联合国内外知名酒评机构及酒媒，共同举办百元内最具性价比葡酒、最具收藏价值葡酒、最具市场潜力新单品的综合品鉴活动。
论坛：东北亚国际葡萄酒产业论坛
活动：2018年度最具影响力的葡萄酒推广大使评选活动
Concurrent activities:
Master class: France Bordeaux, Italy Tuscany, South Australia, Portuguese vinho verde, etc.
Tasting meeting:Cooperated with a large number of known selection organizations here and abroad,hold tasting activities for wine with high performance price ratio , collection value and new wine on the market.
Forum: Northeast Asia International Wine Industry Forum
Activities: 2018 The most influential wine promotion Ambassadors ' selection campaign
Winery Carnival in Jiaodong areas
观众范围Audience Range:：
葡萄酒贸易和零售：国际国内**商，进口商，出口商，经销商，分销商、批发商，专营机构、销售代表，零售等。
商超、百货超市：总经理，采购商，葡萄酒销售经理等。
免税品运营：免税商店运营商，航空公司的采购商，巡航和渡轮公司等。
团购单位：金诺会展万家优质会员企业、礼品团购公司、协会、商务团体、国营企业、国际公司等。
电子商务：电商采购平台、葡萄酒网站总经理和设计人员等；
终端：酒店餐饮机构、外国餐厅、星级酒店，节事酒席承办者，展厅酒席承办者、网络销售商、网店等；
实力消费人士：葡萄酒私属经济圈、私人酒窖、新经济时代葡萄酒年轻消费群、葡萄酒爱好者、酒文化爱好者、白领、金领、职业经理人、高消费群体等。
其他行业人士：媒体记者、独立品酒师、葡萄酒专业协会和机构。
Wine trade and retail: international and domestic agents, importers, exporters, distributors, distributors, wholesalers, franchisees, sales representatives, retail and etc..
Supermarkets, department store: General manager, purchaser, wine sales manager, etc.
Duty-free operations: Duty-free store operators, airline buyers, cruise and ferry companies.
Group Purchase: Ten thousand high quality member enterprises of JINNOC,Group Purchase companies, associations, business groups, state-owned enterprises, international companies and etc..
E-commerce: electric business procurement platform, Wine website, general manager and design staff;
Terminal: Hotel Catering institutions, foreign restaurants, star hotels, festival catering contractors, Hall catering contractors, network vendors, internet shop, etc.
Strength Consumer: Private wine economic circle, private wine cellar, enterprise internal procurement channels, new economic time of young wine consumer groups, wine lovers, wine culture enthusiasts, white-collar, gold collar, professional managers, high consumption groups.
Other industries: Media journalists, Independent tasters, Professional wine associations and institutions.